ICP

Your Company

Basic information so we can set campaign context correctly

Company name *

Your name *

Your email *

Company website

Industry / vertical *

Annual recurring revenue (ARR)

Company size (employees)

Your Ideal Customer

Describe the companies you want RevyGo to target

What industries or verticals do your best customers operate in? *

Ideal target company revenue range

Ideal target company size (employees)

What company types convert best for you?

Startup (Seed–Series A) Growth-stage (Series B+) SMB (bootstrapped) Mid-market Enterprise Subsidiary / regional office

What geographic locations produce your best customers? (optional)

Technologies or platforms your ideal clients typically use (optional but valuable)

Decision-Maker Profile

Who do you need RevyGo to book meetings with?

Primary decision-maker titles *— the person who signs the contract

Secondary / influencer titles — people who recommend or influence the decision

Typical seniority level of your buyer

Typical sales cycle length

Average deal size (ACV) *

Is your typical buyer a single decision-maker or a committee?

Single decision-maker Committee (2–3 people) Larger group (4+)

Pain Points & Buying Triggers

What problems do your best clients have when they come to you?

💡 These pain points become the opening lines of your outreach sequences. Be as specific as possible — generic pain points produce generic messaging.

Top 3 pain points your ideal clients are experiencing *

What business events or triggers indicate a company needs you NOW?

Rapid growth / scaling Recent funding received New leadership hire Market expansion plans Competitive pressure Hiring sales team Revenue plateau New product launch

What are they frustrated about with their current approach or solution?

What signals or symptoms indicate a prospect is experiencing these problems?

Goals & Value Proposition

What outcomes do your clients want — and what do you actually deliver?

Primary business goals your ideal clients are trying to achieve *

What specific, measurable outcomes do they expect from working with you?

What makes your solution a must-have vs. a nice-to-have?

What ROI or results can you typically demonstrate?

Best & Worst Clients

Examples help us find more of the right ones and avoid the wrong ones

Best client example

Describe your best client — what made them ideal?

Second best client

Describe another strong client

Worst client / Anti-ICP

Describe a client that was a poor fit — and why

Absolute deal-breakers — clients you will NOT work with

Competitive Landscape

Who do your prospects compare you against?

Top 3 competitors your prospects typically consider

Why do ideal clients ultimately choose you over alternatives?

What competitive advantages resonate most when you pitch?

Messaging & Language

How your prospects think and talk — this shapes your outreach copy

What language, terms, or jargon do your ideal clients use? *

What emotional drivers influence their buying decision?

Fear of falling behind Desire for predictable growth Reduce selling burden Risk aversion / guarantees Status / being seen as scaling Board / investor pressure

What objections do they typically raise?

What proof points or credentials are most persuasive?

Campaign Priorities

What should RevyGo prioritise for your campaign?

Primary goal for the RevyGo campaign *

Maximum meeting volume Highly targeted — quality first New market entry Named accounts (ABM)

Channels you'd like RevyGo to use

Cold email LinkedIn outreach Warm calling

How many qualified meetings per month would make this a success for you?

Is there anything else RevyGo should know before building your campaign?

Complete this sentence: "We do our best work when our clients are..."

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ICP form submitted

Thank you — your RevyGo team has received your ICP questionnaire and will review it before your campaign briefing call. We'll be in touch within 24 hours.

Ready to submit?

Once submitted, your RevyGo team will review your ICP and use it to build your targeting, messaging, and prospect lists before campaign launch.

All information is kept strictly confidential and shared only with your RevyGo campaign team.

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